Jane Foodie on Shark Tank: Bridging the Gap Between Scratch Cooking and Ultra-Processed Food
Jane Foodie was created after founder Jane Carroll experienced a heart attack at 41 and was forced to take a hard look at what she was eating. As she walked grocery store aisles reading labels, she realized the choice was limited: cook everything from scratch or rely on overprocessed, unhealthy prepared food. There was very little in between.
Jane Foodie was built to bridge that gap.
The brand makes fully cooked, homestyle meals prepared from scratch and designed to fit real life. Jane Foodie does not chase food trends, lab-grown ingredients, or food-tech shortcuts. Instead, the food is cooked first, finished completely, and then flash frozen on purpose.
Flash freezing is central to the Jane Foodie model. It allows the food to stay preservative-free while maintaining quality and consistency. By freezing meals immediately after cooking, Jane Foodie gives customers flexibility without compromise. The meals live in the freezer and are ready whenever they’re needed—no thawing required. Just heat, eat, and enjoy.
Portioning also matters. Jane Foodie meals are designed so customers take what they want, when they want it, while the rest stays frozen. This approach significantly reduces food waste, removes pressure to eat everything at once, and supports how people actually live and eat today.
When Jane Carroll brought Jane Foodie to Shark Tank, she shared this personal story and her belief that the freezer could be a solution, not a compromise. Her pitch resonated with the Sharks and led to a deal with Lori Greiner.
Today, Jane Foodie continues to challenge the frozen food aisle by offering real, fully cooked food made with intention—food that helps people eat better without sacrificing convenience, control, or quality.
Learn more about Jane Foodie’s from-scratch frozen meals here.